When Ashu Gupta started Jhaanjhariya in 2018, she had one goal in mind: to create a haven for jewellery lovers. The lawyer-turned-entrepreneur took her love of ethnic jewellery and turned it into a profession, and the result is a stunning collection of pieces that are sure to please even the most discerning shoppers.

Jhaanjhariya was conceived by Ashu with the intention of launching a brand of demi-fine jewellery that would eventually bridge the gap between the luxury and quick fashion segments of the jewellery market. Since our clientele prefers to invest their money in traditional and evergreen assets, we devised a plan to design one-of-a-kind jewellery that is unaffected by current fashion and stands the test of time. All of our items are handcrafted and artisanal, drawing their inspiration from various sources, including classical and contemporary art, architecture, and nature. And because Jhaanjhariya sources all the pieces from all over India, each piece has a unique story to tell. We believe that jewellery should be more than just an accessory; it should be a reflection of the wearer’s individual style and personality. Jhaanjhariya offers a wide range of beautiful and unique jewellery pieces, perfect for any occasion. Whether you’re looking for a statement piece or a timeless classic, Jhaanjhariya has something for everyone.

The Bollywood divas and television personalities Taapsee Pannu, Dipika Kakkar, Hina Khan, Karishma Tanna, Mouni Roy, and Jasmine Bhasin, amongst many others, have shown a huge amount of support for Jhaanjariya.